How To Write A Blog Post For Beginners

Wondering how to write a blog post or find creative writing topics? Are you stuck at finding excellent blog ideas? Well don’t fret, this How To Write A Blog Post For Beginners guide will help you find unique topics and how to write a blog in just four easy to follow steps.

According to Statista, 47% of internet users in the U.S. alone read blogs regularly. This means if you get just a small fraction of it, you will be getting massive traffic to your website. And the critical factors of attracting traffic are the topic of your blog post and, of course, the content inside it.

So without further ado, let’s see how to do excellent blog writing in four easy steps:

Step 1: Pick a Valuable Topic

This is the first and most crucial step of blog writing because your topic will ultimately decide how many people click on your blog post. Remember that there are over 2 million blog posts published daily (Source: MarketingProfs). So to write a stellar blog post and make it stand out, you must have to pick the right topic before you set your fingers on the keyboard.

Finding a great topic is the most fundamental part of getting traffic to your blog. That's because it has to be in demand and also very catchy, or else it may not attract a lot of people. As reported by HubSpot; Blogs have been rated as the 5th most trusted source for accurate online information. So make sure you have a topic that is providing concrete and highly valuable information. Here’s how you can find great subjects for your blog:

  • Spy on Competitors: Check other blogs in your niche and see their blog archives. They will have tons of blog topics that you can also write on.
  • Look for Problems: Go to forums related to your niche or Reddit and see what problems people are talking about. This will get plenty of blog ideas to write about.
  • Go into Opposition: If there is a blog topic on your competitor’s website in favor of something, you can shed light on its negative side. For instance, if the topic is ‘why should you buy AirPods, you can write on why you shouldn’t buy AirPods.
  • Check Books: Go to Amazon, find books in your niche, go their free preview option, and check their index. You will find many good blog ideas as their chapter names.
  • See Google Trends: You can also check Google trends to see what is currently trending in your niche and write an article on that topic.

Since you are conducting the research, make sure to gather as many topics as you can, and then write all those in an excel file.

Step 2: Check Your Topics

The second step of our ‘how to write a blog post’ guide is to refine your topics. You need to keep a few things in mind that will help you decide which is best for you and which is going to generate traffic for you. So make sure to stick to these criteria below:

  • Relevance: The first and most important thing is to make sure that your blog topic is highly relevant to your niche. You don’t want a blog that is addressing a problem related to heart disease while your niche is related to mental health.
  • Demand: Use Google Keyword Planner or KWFinder to search your topics and see if people are searching for it. Look for their average search volume, and if they have high search volume, this will help you figure out if there is a demand for your topic. You will also see related search terms to you can use.
  • Uniqueness: Here, I mean that the topic should be unique to your blog. You don’t want to write a post on a subject that you have written on before. Also, search your topic on the internet, and you will find tons of similar blog posts. See whether you can make a few changes in your own post to make it a little different from the rest.
  • Research: Nobody is an expert in any field, even people with PhDs write their final paper after conducting a lot of research. So, make sure that there is enough content on the internet regarding the topic you have selected so you can provide as much value to your audience as you can.
  • Longevity: Make sure the topic is not time-sensitive unless you are running a news blog. See if your blog ideas will be useful to your readers one or two years from now.

So these are a few things that you should look at to make sure your post is what your audience is looking for.

Step 3: Work on Headline and Outline

Now, this is where you will be doing some brainstorming. You need to come up with a catchy headline, and you need to do it before you write your content. This is because you want your post to have a clear direction and not change while writing it. This can make it hard for readers to understand the purpose of your post.

So if you come up with a headline before writing, you will have a clear destination and precise idea of what to include in the content. You will know the things to talk about to answer the question or provide a solution to the problem. Also, make sure that your headline has more than six words in it because blog titles with 6-13 words get the most consistent amount of traffic and hits. (Source: Hubspot)

Now that your headline is done, work on the outline. Plan your content in advance. Do the research, get inspiration from similar blogs, and must include a list of headings and subheadings in your article because 36% of people prefer list-based headlines (Source: ConversionXL). Write bullet points under each heading to know what to talk about in this particular section.

This way, you will give a proper structure to your blog that you can easily follow even if you write it after a week. Also, gather images, statistical data, case studies, sources, and everything that you will be putting in your blog.

Step 4: Start Your Creative Writing Process

This last step of how to write a blog post is about crafting the content. You have a brilliant topic, an excellent headline, and the whole outline ready.

Now you need to get your creative juices flowing and start writing that post. We cannot tell you what you should write because everyone has their unique writing style so you should write your own customized blog post and only use similar blogs for inspiration purposes

This is because 78% of consumers trust your brand if you create more personalized content (Source: KDM). With that being said, here are a few things to keep in mind when writing a blog post:

Make A Connection:

Try to connect with your readers; write in a conversational tone. You need to catch their attention, and if you are just talking in a general tone, they will not be very attentive. To encompass the ‘you’ factor in your post, speak to your reader like you are having a conversation with them.

Use Simple Language:

Try to use simple language if you are targeting ordinary people like you and me from around the world. Using fancy words that half of the population doesn’t even know exist will only make your readers lose interest.

They will be continuously searching the meaning of your vocabulary on the internet, and that is just a lot of effort. They may contribute more to another blog. So keep your language simple and easy to understand.

Make it Easy to Skim Through:

Summarize your content in headings and subheadings and also add bullet points. What I mean is that you should give your reader an idea of what he/she is going to find in that section of the blog.

This is because, according to HubSpot, 43% of people agree that they skim through blog posts. So if they can get the idea of what a particular section of your blog is about, it will be easier for them to skim through your blog post.

Edit at the End:

Don’t think about continuously proofreading and editing your content when you are writing it. Just write the whole content and then rewrite it at the end. Try to make it as easy to read and concise as possible.

Firstly, write as much content as you can, and when it’s time to edit, eliminate any filler words that are stretching the material for no reason. This way, you will have more information on your blog and less time-wasting sentences.

But make sure to write more than 1000 words because, according to Search Metrics, the average word count of top-ranked content in Google is between 1,140-1285 words.

Introduce and Conclude at the End:

This is what I personally do, and it works great! Do not write the introduction at the start. Just write the content before writing your introduction paragraph. The reason is that you may add some more things in your content that you didn’t plan while structuring the outlines.

So, if you write the intro first, you may have to do a lot of edits to make it flow with the rest of the article. But, if you write it at the end, you will know how to introduce the content you have written in your blog correctly.

Over to You

You may have gotten a pretty good idea of how to write a blog post through this beginner-friendly guide. These are the most fundamental things that you should keep in mind when you are writing a blog. And if you don’t know how to start a blog, you can read our comprehensive guide on how to start a free blog.

Just be yourself when you are writing a blog, have your own style in your writing. People prefer to read a blog in a consistent tone that is also easy to understand. If you copy the writing tone from different sources, you may end up creating a mess.

Lastly, if you want to get advanced-level tips on how to write a blog post, check out the Wealthy Affiliate forum. They have tons of resources and guides on the topic of how to write a blog post.

Are you a beginner blogger and wondering how to create a post for your site? Let me walk you through how to do that today! #affiliatemarketing #business #blogger #success

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Hey there! I'm Jason Smart, an entrepreneur sharing what I’ve learned about blogging and online business.

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