What is email marketing? This is one of the most asked questions by people who are exploring digital marketing because virtually every business leverages email marketing. In today’s cut-throat competitive environment, you cannot ignore any mode of marketing that has a huge reach, and email marketing is one of them.
So this guide is dedicated to email marketing where we will discuss things like the importance of email marketing, reasons to use it, some email marketing examples, advantages of email marketing and more. So make sure to read it till the end to get the maximum value out of this guide.
There are different definitions for email marketing, and the most basic one would be to promote products and/or services using emails.
Another definition could be; the use of email to develop and sustain relationships with potential clients and/or customers with an ultimate goal of increasing revenue.
No matter at what definition of email marketing you look at, it will ultimately stress on using email to:
Now, of course, there are various uses of email marketing like retargeting, building credibility, improving communication and more, but all of these uses come down to the three things mentioned above.
So in a nutshell, email marketing is about reaching as many people as you can with an ultimate goal of making a sale and increasing your revenue.
There are tons of factors that contribute to the importance of email marketing and make it one of the most widely used forms of digital marketing. Email marketing is highly adaptable because you can make any type of email matching your unique promotion needs and the type of person you are sending it to. You can target virtually all types of social groups and create email content accordingly.
Furthermore, according to HostPapa; 94% of Internet users use email, while only 61% use social media which shows how important it is for every business to leverage email marketing because of a greater reach. If you still need to know more about the importance of email marketing, have a look at some of the reasons why email marketing is so important:
As stated by Burge Advertising; 75% of adult online users say that email marketing is their preferred marketing method which clearly tells how important email marketing is for every type of business.
If you are someone who likes to be convinced through data, then have a look at these stats that tell the future of email marketing:
Now that you know email marketing is not going anywhere let’s look at the power of email marketing by going through some case studies below.
The best way to know how email marketing performs and what it can do for you if you do it right is by looking at the pros who have gotten success with it. Have a look at two email marketing examples below:
Email Marketing Example #1: Dell
Though Dell has not been in the spotlight in recent years as they haven’t come up with a major innovation, their hardware is still as rock solid as it was decades ago. And that is why to grab the attention of people and get them to buy more products from Dell, they recently launched an email marketing campaign.
Though it is the time of videos, Dell took the old school approach with its emails and used engaging GIFs. As a result, its revenue was increased by 109%.
Email Marketing Example #2 – Zumba Fitness
Zumba Fitness hosts a convention for instructors every year where instructors from its 200,000 locations are invited. Zumba decided to take the sign up process of their instructor convention to the next level and used email for signing up.
Though their email was very simple, what they did differently was that they added the name of the recipient at the end which added a touch of personalization. By doing this, Zumba saw a click-to-open rate of 50% which is a lot more than the average rate of 23.61%.
You can now see how email marketing is still performing for businesses and even a company like Dell that is still selling outdated products saw an increase in revenue by 109%.
Now that you know what is email marketing? And have also seen some email marketing examples, it’s time to look at some advantages of email marketing. So let’s look at the five obvious advantages of email marketing below:
So these are some of the obvious advantages of email marketing and virtually everyone can leverage email marketing and get these benefits.
Now you know what email marketing is, have seen some email marketing examples, as well as some of the advantages of email marketing. You might be wondering whether it is a good approach for your business or not.
Well, email marketing is always a good approach for every type of business because the major benefit of doing it is that you don’t have to invest much. This means you can easily experiment with it and see what results you get.